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Don E. Schultz
Heidi F. Schultz
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Books
Communications Between Organizations and Their Markets in Emerging Economies: A Research Agenda, Organizations and Markets in Emerging Economies, 2010, Vol. 1, No. 1
Media Synergy Comes of Age, Part 2, Co-Authored with Martin P. Block and Kalyan Raman, Journal of Direct, Data and Digital Marketing Practice, Vol. 11, Num. 3 October - December 2009
Solving Marketing Problems with an Integrated Process, International Journal of Integrated Marketing Communications, 2009
"The evolution of IMC: IMC in a customer-driven marketplace", co-authored with Charles Patti, Journal of Marketing Communications, 2009
"IMC: New horizon/false dawn for a marketplace in turmoil?", co-authored with Philip Kitchen, Journal of Marketing Communications, 2009
"Media Synergy Comes of Age, Part 1," co-authored with Martin Block and Kalyan Raman, Journal of Direct, Data, and Digital Marketing Practice, 2009
"Integrated Marketing Communications: Practice Leads Theory", co-authored with Philip Kitchen and Ilchul Kim, Journal of Advertising Research, 2008
"An Inside-Out Approach to Integrated Marketing Communication, An International Analysis", co-authored with Gayle Kerr, Charles Patti and Ilchul Kim, International Journal of Advertising, 2008
"Perils of Using OLS to Estimate Multimedia Communications Effects", co-authored with Prasad A Naik and Shuba Srinivasan, Journal of Advertising Research, 2007
Media Consumption and Consumer Purchasing: A Word of Mouth Media Plan", co-authored with Joseph Pilotta and Martin P. Block, Measuring Word of Mouth, 2007
"Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data", co-authored with James Peltier, John A. Schibrowsky and Debra Zahay, Journal of Advertising Research, 2006
"Promised Land", co-authored with Reg Price, Marketing Management, 2006
"Media Synergy: The Next Frontier in a Multimedia Marketplace" Journal of Direct, Data and Digital Marketing Practice, 2006.
"We Can Do Better", International Journal of Marketing Research, 2005
"Simultaneous Media Experience and Synesthesia" co-authored with Joseph J. Pilotta, Journal of Advertising Research, 2005
"Time to Kill of the Four Ps?", co-authored with Chekitan S. Dev, Market Leader, 2005
"Why to Blame Marketing's Woes on MR", Research Business Special Report, 2005
"Building an internal marketing management calculus", Interactive Marketing, 2004
"Will agencies ever "get" (or understand) IMC?", co-authored with Philip J. Kitchen, Ilchul Kim, Dongsub Han and Tao Li, European Journal of Marketing, 2004
"The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together", co-authored with Debra Zahay, James Peltier and Abbie Griffin, Journal of Advertising Research, 2004
"Simultaneous media usage: A critical consumer orientation to media planning", co-authored with Joseph J. Pilotta, Gary Drenik and Phil Rist, Journal of Consumer Behavior, 2004
"Implementing the 'connect the dots' approach to marketing communication" co-authored with Bill Cole and Scott Bailey, International Journal of Advertising, 2004
"Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing", co-authored with James W. Peltier and John A. Schibrowsky, International Journal of Advertising, 2003
"Moving Marketing Communication Measurement Inside", co-authored with Martin P. Block, Singapore Nanyang Business Review, 2003
"Measuring return on brand communication", International Journal of Medical Marketing, 2002
"Measuring and Managing Brand Value", Consumer Insight, 2001
"Transitiong marketing communication into the twenty-first century", co-authored with Heidi F. Schultz, Journal of Marketing Communications, 1998